Taking place at Times Square in New York City lensed by Mikael Jansson, the new DKNY Spring Summer 2014 ad campaign showcases number of sporty-chic collection. This season, supermodel Cara Delevingne returns for the label’s campaign alongside her fellow Brit models Jourdan Dunn and Eliza Cummings, not to mention, also with skater Dylan Rieder and popular rapper A$AP Rocky. This street wear inspired looks with colorful and graphic prints certainly make the girls and guys stand out
Among the selections, there are lots of ultra-covetable looks for the upcoming season reflecting youthful and edgy allure of urban styles. Both casual looks with a tomboyish vibe and more elegant ensembles come into the spotlight, proposing a mixed influence between 80s and 90s style and a very fresh contemporary vibe. From denim overalls to long overcoats to tailored blazers to flirty dresses, the offerings come in vibrant tones, which cleverly combined to create effortless cool, head-turning ensembles.
Sporty accents are cleverly incorporated even in the elegant looks. Through the campaign, we see Delevingne and Dunn tottered in heels, denim cut offs and DKNY’s aertex soccer tees on top of New York’s yellow caps, while A$AP Rocky remained suited in cobalt blue and camouflage shorts and bomber jackets on the car bonnets. If you’re looking to try out this 2014 hottest trend, steal some of the label’s cool styling tricks, like adding sneakers and/or a baseball cap to an otherwise elegant look or playing with proportions and textures for an unexpected allure, will definitely come in handy.
